Fillout: AI-Powered No-Code Form Builder & Workflow Automation

Overview

Fillout is a versatile, no-code platform for building highly customizable forms, surveys, quizzes, and workflows in minutes. With a drag-and-drop editor supporting over 50 field types, AI-driven smart routing, embedded logic, and real-time analytics, Fillout streamlines data collection and process automation—eliminating manual work and integrating seamlessly with tools like Airtable, Notion, Google Sheets, and Zapier Fillout | Forms that do it allZapier.

Key Features

  • Drag-and-Drop Form Builder: Create multi-page forms, quizzes, and surveys with 50+ customizable fields—text, dropdowns, file uploads, and more Fillout | Forms that do it all.
  • Smart Routing & Email Workflows: Automate follow-up actions—send custom emails, trigger conditional redirects, and route respondents through tailored paths based on their answers gapconsulting.io.
  • Customizable Themes & Branding: Apply your own CSS, custom share links, and remove Fillout branding on Pro and Business plans for a fully on-brand experience Fillout | Forms that do it all.
  • Integrations & Webhooks: Connect to Airtable, Notion, Google Sheets, Salesforce, and hundreds of other apps via Zapier or native webhooks to automate data flows.
  • Payments & Approvals: Collect payments in-form (Stripe/PayPal), capture signatures, and build approval workflows to qualify, book meetings, or process payments automatically.
  • Analytics & Collaboration: Monitor submission trends, completion rates, and time-to-submit; share real-time dashboards and collaborate on form design with unlimited team seats Fillout | Forms that do it all.

How It Works

  1. Build Your Form: Use the visual editor to drag fields onto the canvas, configure logic, and set up email notifications.
  2. Automate Actions: Define workflows—send personalized emails, apply tags, redirect, or integrate with your stack via native integrations or webhooks.
  3. Share & Embed: Publish via custom links, embed inline or as pop-ups, or deploy conversational forms via Fillout’s AI chat widget.
  4. Analyze Responses: Access flexible views (table, Kanban, chart) in the dashboard; export data or connect live to BI tools.
  5. Optimize & Iterate: Use built-in analytics to refine questions, improve completion rates, and update workflows on the fly.

Benefits of Using Fillout

  • Rapid Deployment: Launch complex forms and workflows in under 10 minutes—no coding or design resources needed.
  • Higher Completion Rates: Intelligent routing, conversational embeds, and progress saving keep respondents engaged.
  • Scalable Automation: From simple surveys to multi-step approval processes and payment collection, Fillout handles everything.
  • Data Centralization: Seamlessly funnel form data into your databases and apps, eliminating manual exports and imports.
  • Professional Branding: Custom domains, CSS, and share links ensure forms look and feel like an integral part of your brand.

Pros and Cons

ProsCons
Deeply customizable forms with 50+ field typesAdvanced email workflows and nested logic require higher-tier plans
AI-powered chat widget for conversational data collectionLearning curve for mastering conditional routing and integrations
Seamless integrations via Zapier, webhooks, and native connectorsLimited offline form functionality
Built-in payment collection and approval routingCustom CSS and branding only available on Pro and Business plans
Real-time analytics and collaboration for unlimited usersForm design flexibility still growing compared to dedicated design tools

Use Cases

  • Customer Feedback & NPS: Deploy branded surveys with conditional logic to segment feedback and automate follow-up campaigns.
  • Event Registration: Collect attendee details, payments, and dietary requirements in one form—automatically send tickets and reminders.
  • Recruiting & Onboarding: Build multi-step application forms with file uploads, approvals, and integrations to HR systems.
  • E-commerce & Sales: Capture orders, process payments, and schedule demos—all via smart forms integrated into your website.
  • Internal Ops & Approvals: Automate expense requests, purchase approvals, and IT tickets with email workflows and analytics.

Case Studies / Impact Examples

  • Unite.AI Review: “Fillout combines seamless integrations, robust customization, and advanced features like conditional logic and analytics in a generous free plan. Its ease of use and security make it an excellent choice for dynamic, professional forms.” Unite.ai
  • Zapier App Spotlight: “The AI-powered form builder in Fillout is simple to use—just describe the form you need or import an existing form from a URL, PDF, or another app.” Zapier

Pricing Information

PlanMonthly PriceKey Features
Free$0Unlimited forms, seats; 1,000 responses/mo; basic field types
Starter$152,000 responses/mo; custom endings, themes, redirects
Pro$405,000 responses/mo; custom emails, share links, remove branding
Business$75Unlimited responses; form analytics, custom domain, partial saves, code

All plans include unlimited users; annual billing saves 20% 


FAQs

Can I collect payments directly in Fillout?
Yes—you can integrate Stripe or PayPal to process payments within your forms.

Does Fillout support multi-page and conditional logic?
Absolutely—create multi-step forms and route respondents dynamically based on their answers.

Which platforms can I integrate with?
Fillout connects to Airtable, Notion, Google Sheets, Salesforce, and any service via Zapier or webhooks.

Is there a limit to form responses?
Limits depend on your plan—Free allows 1,000 responses/month, while Business offers unlimited responses.

Can I customize the form’s appearance?
Yes—Starter+ plans let you apply custom themes, CSS, and branded share links.


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