Overview
Deeto is an AI-first customer marketing platform that transforms your happiest users into a scalable growth engine. By centralizing feedback, referrals, reviews, and video testimonials into a single Knowledge Hub, Deeto automates the collection, curation, and activation of customer-generated assets—driving stronger sales conversations, richer marketing content, and deeper product insights without manual effort deeto.ai.
Key Features
- Self-Serve Advocacy Onboarding: Customers opt into advocacy programs, set communication preferences, and contribute content at their convenience deeto.ai.
- Centralized Knowledge Hub: Store and manage case studies, quotes, NPS feedback, video testimonials, and user stories in one searchable repository.
- AI Content Generation: Auto-draft case studies, pull key quotes, and generate review snippets using natural-language AI models.
- Multi-Channel Feedback Collection: Deploy web widgets, email invites, and social-proof prompts to capture UGC across touchpoints deeto.ai.
- Automated Workflows: Tag, route, and notify teams of new submissions—streamlining reference requests, approval cycles, and content repurposing.
- Sales Enablement Integration: Embed real-time references and proof points directly into Salesforce, HubSpot, and other CRMs to accelerate deal cycles deeto.ai.
- Analytics & ROI Tracking: Monitor advocacy engagement rates, user-driven content growth, lead generation impact, and conversion lifts via built-in dashboards deeto.ai.
How It Works
- Invite Advocates: Use Deeto’s no-code widgets or email campaigns to onboard customer advocates.
- Capture UGC: Customers submit feedback, testimonials, reviews, and video stories through an intuitive portal.
- AI Processing: Deeto’s AI extracts highlights, structures case study drafts, and identifies high-value quotes.
- Activate Content: Push assets into marketing collateral, sales battlecards, website widgets, or social campaigns.
- Measure Impact: Track key metrics—engagement, referral-generated MQLs, cost savings, and win-rate improvements.
Benefits of Using Deeto
- Increased Engagement: 85% boost in prospect-reference engagement by making advocacy effortless deeto.ai.
- More UGC: 70% growth in user-driven content year-over-year without extra headcount deeto.ai.
- Cost Savings: 90% reduction in content production costs by automating case study and testimonial generation deeto.ai.
- Lead & Conversion Lift: 12% rise in organic lead generation and 17% improvements in MQL→SQL conversion rates deeto.ai.
- Faster Sales Cycles: 8% uplift in win rates by arming reps with contextual social proof at every deal stage deeto.ai.
Pros and Cons
| Pros | Cons |
| Fully automated, end-to-end customer advocacy workflows | Custom pricing; requires demo to obtain detailed quotes |
| AI-driven content extraction and case study drafting | Advanced AI features may have a learning curve for new users |
| Seamless CRM and marketing-stack integrations for on-demand social proof | Heavy reliance on customer participation—requires program nurturing |
| Built-in analytics for ROI tracking without spreadsheets | No self-serve pricing tiers publicly listed |
| Scales advocacy programs without engineering overhead | Initial setup and training needed to maximize platform adoption |
Use Cases
- Reference Programs: Streamline qualification and management of customer references for sales enablement.
- Case Study Automation: Accelerate creation of written and video case studies for marketing campaigns.
- Review & Survey Sites: Aggregate and publish user reviews and NPS feedback for web and social channels.
- Product Insights: Mine structured feedback for sentiment and feature requests to inform roadmaps.
- Customer Communities: Build branded hubs where advocates share insights, stories, and best practices.
Case Studies / Impact Examples
- Sales Assembly: “Deeto and the team helped us build a successful advocacy program… our customers play a bigger role in our growth.” —Matt Green, CRO deeto.ai.
- Callbox: “Maintaining a pool of references used to be a very tedious manual task. Deeto has made this process much easier for us.” —Carmi Lañada, Director of Operations deeto.ai.
- Referential Inc.: Automated product review and story generation with AI, ensuring every piece aligns with brand values and speeds up content creation Referential.
Pricing Information
Deeto operates on a custom-quoted model tailored to your program size, integration needs, and support requirements.
- Free Demo & Proof-of-Concept: Available to evaluate platform fit and ROI.
- Custom Plans: Include access to core advocacy features, AI content generation, CRM integrations, and analytics dashboards.
- Enterprise Options: Add dedicated onboarding, SLA guarantees, custom API access, and premium support.
FAQs
How quickly can we launch Deeto?
Most teams are live within days, with guided setup and integrations completed in a short onboarding cycle deeto.ai.
Which tools does Deeto integrate with?
Native connectors for Salesforce, HubSpot, Marketo, Zendesk, Slack, and REST API for bespoke workflows deeto.ai.
What type of content can advocates contribute?
Text testimonials, NPS scores, video stories, review snippets, and case study interviews—all in one hub.
Is customer data secure?
Deeto adheres to industry-standard security practices, including data encryption in transit and at rest, SOC 2 compliance available on request.
Can we track ROI?
Yes—built-in dashboards surface engagement metrics, lead attribution, cost savings, and win-rate impacts without manual reporting.
Get Started
Ready to harness your customers as your most powerful growth engine? Book your Deeto demo today and start scaling customer-led growth!
